the Hallmark Project

Making Portraits of the Stars we Love

Category: photography tips

  • Black and White Studio Photography: Proof That Color Isn’t Everything

    Sexy lady on bed with stockings and white lingerie black and white photo long hair seductive pose with pillows.

    Let’s get one thing straight: black and white photography isn’t some vintage gimmick reserved for hipsters with film cameras and typewriters they don’t know how to use. It’s not “old timey,” and no, it didn’t die when color showed up to the party.

    Black and white photography is alive, kicking, and—dare I say—thriving, especially in the studio. While the rest of the world is busy drowning in neon filters and editing apps that turn your skin into plastic, black and white quietly steps in and says, “Let’s actually see something real for a change.”

    A Quick (and Not Boring) History Lesson

    Back in the day (we’re talking way back), photography was born in glorious… shades of gray. There was no color film, no saturation sliders, and definitely no face-smoothing filters. Just glass plates, chemicals, and a lot of standing very, very still.

    The earliest studio portraits were painstakingly slow. Subjects had to sit like statues for minutes at a time, which is probably why no one smiled—they weren’t grumpy; they were just trying not to blink.

    As technology improved, so did the style. The 19th and early 20th centuries gave us those iconic, moody portraits of everyone from Abraham Lincoln to your great-great-grandma (who, let’s be honest, looked kind of intimidating). These early studio images weren’t just pictures—they were events. People dressed up. They posed seriously. Because this wasn’t just snapping a quick pic. It was art.

    Then came color film, and everyone collectively lost their minds. Suddenly, grass could be green! Skies could be blue! Lipstick could be red! The world went technicolor, and black and white was kicked to the nostalgic curb.

    Or so we thought.

    So… Why Does Black and White Still Matter?

    You’d think in a world obsessed with color correction and Instagram palettes, black and white would be a relic of the past. But nope—turns out, stripping away color can actually add depth.

    Black and white studio photography forces you to focus on what really matters:

    Emotion.

    Expression.

    Light and shadow.

    Texture.

    Form.

    man and woman window light black and white portrait photo she is wearing a dress he is wearing a suit and tie.

    The Magic of the Studio (a.k.a. the Photographer’s Playground)

    In color photography, it’s easy to get distracted by a bold red jacket or someone’s very unfortunate choice of neon eye shadow. In black and white? There’s nowhere to hide. The photograph has to stand on its own—naked, raw, and unapologetically real.

    Let’s talk about the studio for a minute.

    The studio is not just a room with fancy lights and overpriced equipment. It’s a photographer’s secret lab—a controlled space where light obeys, shadows play nice, and every element is there because someone made an intentional choice.

    And when you take color out of the equation in this perfectly controlled space? You open up a whole new level of drama.

    No, not that kind of drama. We’re not talking soap opera crying-in-the-rain energy. We’re talking cinematic contrast, sculpted lighting, and portraits that hit you in the soul.

    Why Black and White Studio Photography Still Slaps in 2025

    Here’s the thing: black and white studio photography isn’t just “still relevant.” It’s having a moment—and frankly, it never stopped.

    1. Timelessness Never Goes Out of Style

    Trends come and go. Remember selective color portraits? (Yeah… those horrifying images where everything’s black and white except for the one red rose. Shudder.)

    But black and white done right? That’s forever.

    A well-lit black and white portrait doesn’t scream “2025” or “1983” or “the 1800s.” It just is. It lives outside of time. It has weight.

    2. Less Distraction, More Impact

    Color is great for storytelling, but it can also be loud. Black and white simplifies the scene. It quiets the noise and lets you actually see the subject.

    That tiny wrinkle at the corner of someone’s eye? That soft catch light in the pupil? That delicate texture of skin, fabric, hair?

    In black and white, those details scream. And yes, we’re listening.

    3. Lighting is the Main Character

    Studio photographers obsess over lighting. (Ask one about their softbox collection and cancel your afternoon plans.)

    Black and white takes that obsession to a new level. Without color to lean on, light becomes everything. The contrast, the shadows, the highlights—all of it creates mood, emotion, and dimension.

    In fact, black and white studio photography is often the best way to learn about light. If you can make a stunning portrait without color, you’re not just “taking pictures”—you’re mastering the craft.

    4. It’s Weirdly Flattering

    No one really wants to say it, but here we are: black and white is basically a built-in beauty filter.

    Skin tones become smoother. Blemishes vanish into shadows. Distractions like redness or uneven makeup? Gone. You’re left with something elegant, clean, and—dare I say—classy as hell.

    But Isn’t It Just… Boring?

    Okay, sure—black and white can be boring… when it’s done badly. Just like pizza can taste awful if you set it on fire.

    Slapping a grayscale filter on a bad photo doesn’t make it art. That’s called being lazy.

    But when you light it right? Pose with intention? Capture actual emotion?

    Black and white becomes anything but boring. It becomes bold. Brave. Striking. Soulful.

    And, for once, it doesn’t need color to stand out. It just is.

    Who Should Be Doing This?

    Everyone.

    Are you a photographer wanting to grow your skills? Shoot in black and white. It’ll teach you everything you never knew you needed to know about light.

    Are you a model or portrait subject? Try a black and white session. You’ll feel like a timeless icon and maybe even see yourself differently.

    Are you a brand looking to stand out? Black and white studio images are bold, elegant, and can set your visuals apart from the sea of oversaturated TikTok content.

    TL;DR (Too Long, Didn’t Read)

    Black and white studio photography isn’t a trend. It’s a tried-and-true art form that has stuck around for a reason. In a world where we’re constantly chasing the next big filter or aesthetic, it’s refreshing to return to something so simple… and yet so powerful.

    It strips away the fluff, silences the noise, and says: “Here. Look. This is what matters.”

    Not bad for something people once called “old-fashioned,” right?

    Final Thoughts:

    Next time you’re in the studio, do yourself a favor—turn off the color. Embrace the gray. Let the shadows play. You might be surprised by what you see when everything else disappears.

    Because black and white isn’t a lack of color—it’s a celebration of light, form, and texture.

    And honestly? That sounds like something the world could use a bit more of.

    Thanks friends! – Rich

  • Portrait Photography: Because Selfies Deserve an Upgrade

    Blonde mandii monarch posing in studio. woman sexy in blue shimmer gown and stockings with heels holding hair in sunlight on couch.

    Dear friends,

    Let’s be honest: we’ve all taken a selfie that we thought was absolute fire… until we looked at it again three days later and realized we resembled a confused potato caught in bad lighting.

    Yeah. It’s okay. We’ve all been there.

    That, my friend, is where portrait photography swoops in like a caffeinated superhero with a camera and a dream.

    What Is Portrait Photography, Anyway?

    In the simplest terms, portrait photography is “the art of capturing a person’s likeness”.

    Sounds fancy, no?

    But really, it’s just about photographing people in a way that shows who they are—or who they want to be, which is sometimes a little different. (Hey, no judgment. We all have our “filtered” days.)

    Portraits can be serious, dramatic, playful, professional, or downright bizarre. Whether it’s your grandma’s 80th birthday shoot, your best friend’s engagement session, or a creative self-portrait involving neon paint and glitter (you do you), it’s all portrait photography.

    Why Portraits Still Matter (Yes, Even in the Age of Instagram Filters)

    close up portrait of man with shades in t shirt with moody light.

    I know what you’re thinking: “Why hire someone to take my photo when I can slap on a Valencia filter and call it a day?”

    Well, because you’re not just a collection of pixels. You’re a multi-dimensional human with quirks, charm, and cheekbones that deserve better lighting. Portrait photography is about capturing personality, not just applying a flattering filter.

    Plus, you get to see yourself through someone else’s lens—literally. A good portrait photographer knows how to highlight your best side (and everyone has one—yes, even you).

    But What Makes a Great Portrait?

    You might assume it’s just about pointing a camera at someone’s face and clicking the shutter. That’s like saying baking a cake is just about throwing flour in a bowl and hoping for dessert. (Spoiler: it’s not.)

    Remember – the best portraits tell a story —and spoiler alert—you’re the main character.

    Here are the juicy ingredients of a fantastic portrait:

    the gorgeous angelina hamm black woman model in studio with dark moody light and shades photo in studio.

    1. Lighting, Baby.

    Lighting is to photography what salt is to cooking. Too much? You’re glowing like a radioactive alien. Too little? You’re a moody blob in the shadows. Just right? Boom—flattering, magical, and Instagram-worthy.

    Natural light (aka the sun, that big flaming ball in the sky) is your best friend. But if you’re indoors or shooting in a dark setting, artificial lighting can be your knight in shining ring light.

    2. Background Matters.

    Unless you’re going for “person trapped in messy bedroom” vibes, pay attention to your background. Simplicity is key. You want the focus to be on the subject—not the laundry pile photo-bombing in the corner.

    3. The Eyes Have It.

    Ever heard the saying “the eyes are the windows to the soul”? In portrait photography, it’s not just a Pinterest quote—it’s law. Sharp, expressive eyes can elevate a portrait from “meh” to “WOW.”

    4. Pose, Don’t Freeze.

    You don’t need to strike a supermodel pose (unless you want to—again, you do you). But a little guidance can make a big difference. The goal is to look natural, relaxed, and not like someone just told you to “act normal” during a panic attack.

    Good photographers know how to direct subtly. A tilt of the head here, a shift of the shoulders there—suddenly, you’re channeling your inner Vogue cover star.

    5. Connection > Perfection.

    Newsflash: You don’t need perfect skin, a symmetrical face, or a jawline sharp enough to cut glass. What makes a portrait shine is connection. Real emotion, real expression, real YOU.

    Remember – the best portraits tell a story —and spoiler alert—you’re the main character.

    Tips for People Who Hate Having Their Photo Taken

    blonde woman in lingerie posing behind the scenes boudoir mirror photograph with french bulldog on lap.

    So you think you’re “not photogenic”? Cool story, but also… no. That’s a myth we need to bury along with dial-up internet.

    Here’s how to survive (and actually enjoy) having your portrait taken:

    Breathe. This isn’t a mugshot. Relax those shoulders, don’t clench that jaw, and let the photographer worry about the technical stuff.

    Trust your photographer. If they’re good, they’ve seen every kind of face, expression, and awkward giggle known to humanity. Let them guide you.

    Bring a prop. Holding something—a coffee cup, a book, a cat (if cooperative)—can take the edge off and make you feel more natural.

    Laugh. Fake laugh if you have to. It usually turns into a real one.

    Wear something you feel great in. Seriously! -> Confidence is the best filter.

    For Photographers: How Not to Be the Worst

    If you’re behind the camera and wondering how to not ruin someone’s day, congratulations—you’re already ahead of most Uncle Bobs (read GWC) with DSLRs.

    A few tips:

    Communicate. Tell your subject what you’re doing and why. “I’m just adjusting the light” sounds better than silent fiddling with equipment for five minutes while they spiral into anxiety.

    Give direction—but gently. Nobody wants to be bossed around like a department store mannequin.

    Show them the back of the camera occasionally. It builds trust and shows them they’re looking fire.

    Compliment sincerely. Not in a creepy way. In a “wow, your smile really lights up this frame” kind of way.

    Be patient. Not everyone warms up instantly. Give it time.

    The Gear: Fancy Camera or Nah?

    Sure, expensive gear is nice. But it’s not everything. A good photographer with an iPhone can still out shoot someone with a $3,000 camera and no clue what aperture means.

    Portrait photography is more about skill, creativity, and connection than megapixels and lenses that sound like aircraft parts.

    Black woman close up portrait while lying on floor with yellow rubber duckies and blue towel top.

    Wrapping It Up: You’re More Photogenic Than You Think

    Portrait photography isn’t just about pretty pictures. It’s about capturing personality, freezing moments, and saying “this is me” without a single word. And when it’s done right, it’s powerful.

    So whether you’re the subject, the photographer, or the innocent bystander holding the reflector, remember this:

    Everyone deserves a portrait that makes them feel amazing. Not because they have perfect skin, perfect teeth, or perfect posture—but because they’re human. And that’s worth capturing.

    Now go forth. Book that shoot. Take that photo. Frame your face like the masterpiece it is.

    Just maybe… maybe skip the duck face this time (unless you want to be friends with Tom!).

    myspace tom

    Thanks all – and talk soon!

    -Rich